The client is transitioning from an ODM/OEM manufacturer to a pet furniture brand but lacks a structured understanding of the global competitive landscape and category trends. Although the team aims to expand internationally, the ideal entry market remains unclear. Their ideas on product style and target consumers are still preliminary, with no defined positioning framework.

Kits Holding Limited 正在从 ODM / OEM 制造商向宠物家具品牌转型，但目前对全球宠物家具的竞争格局与产品趋势缺乏系统性认知；虽然具备开拓海外市场的意愿，却尚未明确首个切入市场。同时，团队对产品风格与目标消费者仅有初步方向，尚未建立清晰的品牌定位框架。