Homerunpet’s smart products remain relatively new to the Nordic 2C market, yet their core categories are essential for grooming businesses. Therefore, within the GTM strategy, the brand’s first step in Europe shifts from a 2C approach to a 2B model targeting grooming stores, positioning the grooming-relevant products as the primary focus of the launch.

Homerunpet 的智能产品在北欧的 2C 市场仍相对新颖，但其核心品类却是美容门店的刚需。因此，在 GTM 策略中，我们将欧洲市场的第一步从 2C 调整为面向美容门店的 2B 销售模式，并将适用于 grooming store 的产品作为核心主推品类。