This project aims to provide integrated support for Xiaomi’s brand marketing planning and execution in the Nordic market. By combining Xiaomi’s global brand assets with the characteristics of the Nordic market, the project will support the development of phased marketing strategies, campaign creative direction, social media content planning, KOL/media collaboration, and offline event plans, while further driving the actual implementation of relevant content and activities.

The core objective of this project is to help Xiaomi establish a more distinctive brand expression in the Nordic market, enhancing consumers’ awareness, engagement, and favorability toward the Xiaomi brand and its products. At the same time, the project will support Xiaomi in continuously building brand visibility in the regional market, optimizing marketing efficiency, and laying a foundation for the brand’s long-term growth in the Nordic market.