The client came to us with a handmade press-on nail idea, but the brand direction wasn’t clear yet. We helped shape the vision into a distinct world built around self-expression and unapologetic aesthetics.

We defined the brand strategy and narrative, translating an early-stage idea into concrete deliverables—a clear brand strategy, a cohesive visual identity, and a Shopify site that could present the product consistently with the brand identity.

客户带着手工制作的穿戴甲的想法找到我们，但品牌方向尚不明确。我们帮助他们将愿景塑造成一个围绕自我表达和大胆美学理念的品牌观。

我们定义了品牌战略和叙事，将早期的想法转化为具体的成果——清晰的品牌战略、统一的视觉识别以及能够以与品牌风格调性一致的方式展示产品的 Shopify 电商网站。