Service List
服务列表
01 品牌命名策略服务 Brand Naming Strategy Service
我们将基于品牌提供的品牌定位、目标用户、品类语境与竞品命名方式，建立一套清晰的命名策略，并围绕策略方向进行名字创作与筛选。
服务内容包括
1. 品牌与命名需求梳理
根据品牌提供的品牌定位、目标市场、用户感知、品牌性格等相关内容，确定品牌名需要承担的核心任务。
2. 竞品命名分析
分析同类品牌及相邻品类的命名方式，识别行业常见表达、过度使用的词汇与差异化机会。
3. 命名策略方向制定
提出3个适合品牌的命名方向，并明确每个方向的语气、联想和适用边界。
4. 名字创作与筛选
选定一个策略方向，进行名字发散、初筛和优化，形成3个具有品牌识别度、传播潜力和长期延展性的候选品牌名。
5. 命名说明与推荐
为候选品牌名提供命名逻辑、含义解释、品牌联想、发音建议、视觉与传播可能性，以及推荐理由。
We will develop a clear naming strategy based on the brand positioning, target audience, category context, and competitive naming landscape provided by the brand. Based on the strategic direction, we will then create, review, and refine name options.
The service scope includes:
1. Brand & Naming Brief
Based on the brand positioning, target market, audience perception, brand personality, and other relevant materials provided by the brand, we will define the core role and objective that the brand name needs to fulfill.
2. Competitive Naming Analysis
We will analyze the naming approaches of brands within the same category and adjacent categories, identifying common industry expressions, overused terms, and opportunities for differentiation.
3. Naming Strategy Direction
We will propose three naming directions suitable for the brand, and define the tone, associations, and applicable boundaries of each direction.
4. Name Creation & Selection
Based on the selected strategic direction, we will explore, screen, and refine name options, developing three candidate brand names with strong brand recognition, communication potential, and long-term extensibility.
5. Naming Rationale & Recommendation
For each candidate brand name, we will provide the naming logic, meaning explanation, brand associations, pronunciation guidance, potential visual and communication possibilities, as well as our recommendation rationale.
交付内容
项目最终将交付一份完整的命名方案文件，内容包括：
1. 命名策略概览
包含品牌命名目标、核心命名原则、命名方向与判断标准。
2. 竞品命名分析
梳理竞品命名类型、常见词汇、命名风格与差异化机会。
3. 命名方向
提供 3 个命名策略方向，每个方向包含核心逻辑、关键词、语气、适合的名字类型与示例方向。
4. 名字初选清单
选定一个策略方向，生成一组名字选项，供内部筛选与讨论。
5. 最终推荐方向
提供 3 个精选候选名字，包含命名说明、含义、发音、品牌联想、优点与注意事项，并说明其品牌价值、传播潜力与未来延展空间。
Deliverables
The final project deliverable will be a complete naming proposal document, including:
1. Naming Strategy Overview Including the brand naming objectives, core naming principles, naming directions, and evaluation criteria.
2. Competitive Naming Analysis An overview of competitor naming types, commonly used terms, naming styles, and opportunities for differentiation.
3. Naming Directions Three strategic naming directions, with each direction including the core logic, keywords, tone of voice, suitable name types, and example directions.
4. Name Longlist A set of name options developed based on the selected strategic direction, for internal review and discussion.
5. Final Recommendation Three selected candidate names, including naming rationale, meaning, pronunciation, brand associations, advantages, and points to note. We will also explain their brand value, communication potential, and future extensibility.
服务费用 Fee
RMB 64,000 (8000 Euros)
01 品牌视觉体验系统 Brand Visual Experience System
我们将基于品牌提供的品牌定位、目标用户、品类语境与竞品命名方式，建立一套清晰的命名策略，并围绕策略方向进行名字创作与筛选。
服务内容包括
1. 品牌视觉方向梳理
根据品牌定位、目标用户、品牌语气与市场语境，明确品牌视觉需要传递的核心感受、审美方向与差异化表达。
2. 品牌标志系统 Logo Suite
设计品牌主标志、辅助标志及相关标志组合，确保品牌在不同尺寸、媒介与应用场景中具备清晰识别度和使用灵活性。
3. 品牌字体系统 Typography Suite
建立品牌中英文视觉字体系统，包括品牌主字体、辅助字体、标题字体及正文使用建议，确保品牌在不同语言与内容层级中的一致性。
4. 品牌色彩系统 Color Palette
制定品牌核心色、辅助色及基础色彩组合，并明确不同色彩在品牌表达、内容传播、产品包装或数字界面中的应用逻辑。
5. 品牌视觉元素系统 Visual Elements
根据品牌气质延展图形语言、版式原则、图像风格或辅助视觉元素，帮助品牌在 logo 之外形成更完整的视觉记忆点。
6. 品牌 VI 手册 Brand Guidelines Deck
系统化整理品牌视觉规范，形成可交付、可执行的品牌视觉手册，帮助团队在后续设计、内容、包装、社媒、网站等场景中保持一致性。
7. 中英文视觉应用规范
考虑品牌在中英文语境中的实际使用需求，建立中英文排版、字体搭配、信息层级和基础应用规范。
We will build a complete and executable brand visual experience system based on the brand positioning, brand personality, target audience, usage scenarios, and the confirmed brand name.
This system will not only include the foundational visual identity design, but will also consider how the brand appears across different touchpoints, helping the brand establish a unified, clear, and recognizable visual expression.
The service scope includes:
1. Brand Visual Direction
Based on the brand positioning, target audience, brand tone of voice, and market context, we will define the core feeling, aesthetic direction, and differentiated visual expression that the brand identity needs to communicate.
2. Logo Suite
We will design the primary logo, secondary logos, and related logo lockups, ensuring clear recognition and flexible usage across different sizes, media, and application scenarios.
3. Typography Suite
We will establish a bilingual typography system for the brand, including primary and secondary typefaces, as well as recommendations for headline and body text usage, ensuring consistency across different languages and content hierarchies.
4. Color Palette
We will define the brand’s core colors, supporting colors, and basic color combinations, along with the application logic for different colors across brand expression, content communication, product packaging, and digital interfaces.
5. Visual Elements
Based on the brand personality, we will develop supporting graphic language, layout principles, image style, and other visual elements to help the brand build a more complete visual memory beyond the logo.
6. Brand Guidelines Deck
We will systematically organize the brand visual guidelines into a deliverable and executable brand guidelines deck, helping the team maintain consistency across future design, content, packaging, social media, website, and other brand touchpoints.
7. Bilingual Visual Application Guidelines
Considering the brand’s practical needs in both Chinese and English contexts, we will establish guidelines for bilingual layout, type pairing, information hierarchy, and basic visual applications.
交付内容
项目最终将交付一份完整的品牌视觉体验系统文件，内容包括：
1. 视觉方向概览
包含品牌视觉关键词、情绪板、审美方向、视觉策略与整体设计原则。
2. 品牌标志系统
包含主标志、辅助标志、横版 / 竖版组合、图形标志、最小使用尺寸、安全区及基础使用规范。
3. 品牌字体系统
包含品牌主字体、辅助字体、中英文字体搭配、标题 / 正文 / 注释等信息层级应用规范。
4. 品牌色彩系统
包含核心色、辅助色、中性色、色彩比例建议、色彩组合逻辑及基础应用规范。
5. 品牌辅助视觉系统
包含品牌图形元素、图案语言、版式原则、图像风格或其他可延展视觉资产及相应基础应用场景示意。
6. 品牌 VI 手册
系统化输出品牌视觉规范，包含中英文内容，便于品牌内部团队、设计团队及合作方后续执行使用。
Deliverables
The final project deliverable will be a complete brand visual experience system document, including:
1. Visual Direction Overview
Including brand visual keywords, moodboard, aesthetic direction, visual strategy, and overall design principles.
2. Logo Suite
Including the primary logo, secondary logos, horizontal and vertical logo lockups, symbol mark, minimum size, clear space, and basic usage guidelines.
3. Typography Suite
Including the primary and secondary brand typefaces, Chinese and English type pairing, and application guidelines for information hierarchy such as headlines, body text, and captions.
4. Color Palette
Including core colors, supporting colors, neutral colors, recommended color proportions, color combination logic, and basic usage guidelines.
5. Supporting Visual System
Including brand graphic elements, pattern language, layout principles, image style, or other extendable visual assets, along with basic application examples.
6. Brand Guidelines Deck
A systematic brand visual guidelines deck, including both Chinese and English content, to support future implementation by the internal brand team, design team, and external collaborators.
服务费用 Fee
RMB 120,000 (15,000 Euros)
03 参考方向
我们将基于品牌提供的品牌定位、目标用户、品类语境与竞品命名方式，建立一套清晰的命名策略，并围绕策略方向进行名字创作与筛选。
