As an early-stage pet apparel brand, the client had only a vague concept of the brand, with no clear positioning, differentiation, or established visual identity system.

We helped the brand understand its competitive landscape and consumer preferences, define its market positioning and differentiation strategy, develop the first-season product line, and execute the corresponding GTM plan. In parallel, we built a complete visual identity system, designed and produced the DTC website, and developed packaging materials and print assets. We also created a size system and marketing content based on the most common dog breeds in the U.S., and provided visual guidelines for social media.

作为一个刚刚起步的宠物服装品牌，客户对于品牌只有模糊的概念，没有明确的定位、差异化方向，也尚未建立完整的视觉表达体系。

我们帮助品牌了解竞品与消费者喜好，明确市场定位与差异化战略；为品牌规划首季产品及产品线，并制定与执行对应的 GTM 策略；同时构建完整的视觉表达体系，完成独立站的设计制作，以及相关包装物料的开发。并基于美国主流家养犬种的数据制定尺码体系、营销内容，并提供社交媒体的视觉指导。