Service Overview
COSY Brand Concept & Pitch Visual Package
COSY Brand Concept & Pitch Visual Package
PART 1: Core Brand Identity
This phase establishes the visual foundation of COSY.
Included deliverables:
Wordmark design x 1
Typography suite - heading font & secodary font
Color palette (Primary / Secondary / supporting colors, Accent color direction, Text and contrast color recommendations, Color hierarchy)
Material palette (Paper textures and packaging finishes + Surface materials such as concrete, brick, stucco, stone, wood, or metal)
Basic brand guideline
The focus will be on creating a refined and ownable identity direction that feels warm, residential, and contemporary — without relying on obvious café clichés such as coffee cups, coffee beans, mascots, or icons.
Fee & Timeline
4,500 Euros | 4 - 5 Weeks
PART 2: Packaging & Signage Sample
Rather than developing every packaging item as a full production-ready file at this stage, we would recommend creating a selected set of conceptual packaging applications to show how COSY could live in the customer’s hands.
Sample directions may include:
Coffee cup concept
Cup sleeve concept
Napkin concept
Drink carrier or takeaway packaging concept
General packaging system mood and hierarchy
Exterior kiosk visual concept
Signage direction, such as engraved, raised, illuminated, or dimensional signage
These visuals would be suitable for pitch deck presentation and brand storytelling, but not final print-ready production files.
Fee & Timeline
2,500 Euros | 3 Weeks
PART 3: Screen UI Sample
This phase explores how COSY could appear in digital experience.
Screen UI concepts with COSY branding style
welcome screen
ordering screen
menu screen
pickup screen
NOTE: Animation is not included
Fee & Timeline
2,500 Euros | 3 Weeks
PART 4: Lifestyle Renderings
This phase explores how COSY could appear in a physical neighborhood environment.
Sample directions may include:
3 pitch deck visuals
2 lifestyle scenes showing COSY in a residential or neighborhood setting
Basic customer-in-context direction
Visual treatment aligned with the brand identity
Note: To keep the scope efficient, the included visuals will focus on a limited number of scenes, customer moments, and spatial angles.
Not included in the starting scope:
Full store interior design
Complete spatial planning or layout development
Fee & Timeline
3,000 Euros | 3-4 Weeks