Pidan is a leading cat-product brand in China, built on a “Cat-First Product” philosophy. By 2024, the brand had established a presence in nearly 300 retail and online channels across the US, Canada, Australia, New Zealand, the UK, Singapore, and Thailand. Known for its strong visual identity and design-driven product aesthetics, pidan is now preparing to expand into the Nordic and Dutch markets.

Pidan had no existing presence in the Nordic market, and its core product—cat litter—required a well-structured pricing strategy and unit economics model due to its heavy weight. In addition, the brand needed refined visual expression and localisation for channel expansion, as well as comprehensive support for product compliance and regulatory documentation across target countries.

Pidan 是中国领先的猫用品品牌，以 “Cat-First Product” 为核心理念；截至 2024 年，已在加拿大、澳大利亚、新西兰、英国、新加坡、泰国等国家（地区），全球近 300 个渠道销售。品牌非常注重产品的视觉表达。目前想要进驻北欧几国及荷兰市场。

Pidan 在北欧地区尚无市场布局。另外，其核心产品猫砂因重量大，需要建立清晰的定价策略与单位经济模型；同时在渠道拓展过程中，品牌的视觉表达与在地化程度需进一步优化，并需完成进入各国所需的产品合规与资质支持。